Who: Oral-B
What:Toothbrushes,Electric and Non-Electrical, Battery Operated, and Rechargeable
When: Present Day
Where: United States
Why: Toothbrushes are a product that people use everyday. They are a necessity, and come in a wide variety, so I decided to explore this particular brand and their product range as well as their price range.
The product portfolio I designed shows me visually how there is such a wide price range for Oral-B toothbrushes. The price is dependant upon the functionality and features of each individual toothbrush. A big price jump can also be identified between toothbrushes. Competitors of the brand have similar prices and products, but generic brands are lower-priced and come in less of a variety. In the future, it is possible that Oral-B might eliminate their basic toothbrush and specialize in selling just electric toothbrushes because that is what they are best known for.
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