Digital Product: Pintrest
Pintrest in terms of the “5E” Framework:
Entice:
Pintrest entices people by linking with other social networking platforms such as Facebook, and Twitter. Using these platforms to attract people is smart because they are common websites, and their users are the ones who are most likely to utilize Pintrest. Pintrest also allows big companies to get a Pintrest board which also attracts more users.
Enter:
Pintrest is invitation based. Users can request an invite from the website itself, or have one sent from other users they know. If they request an invitation, membership is not granted instantaneously, but over a period of time. However, if an invitation is sent from a current user, membership is available right away. This creates somewhat of an exclusive platform, which in way, could help get more users. Once a user gets an invite, they create an account, which is simple and straightforward. A this point, they are given the option to link their accounts to Facebook and/or twitter
Engage:
Users are engaged by being able to use the standard “boards” that Pintrest uses as presets, or by creating custom boards. Users are free to post pictures (under given Terms&Conditions) under categories as they please. An option of “following” is given which allows users to get updates on boards of users that they follow. Users ma also “repin” pictures they choose. Optional notifications are sent when actions are made on a users account. Invitations may be sent to anyone a user wants to send one to. There is plenty of engagement available on Pintrest, it is up to the user how much engagement they wish to have with the site.
Exit:
A user can either stay logged in on Pintrest, or logout each time they use the website. Deleting a Pintrest account is also fairly simple.
Extend:
Extension is created by Pintrest by allowing linkage to Twitter and Facebook. E-mail notifications also extend the Pintrest experience. There is also a Pintrest App for the iPhone, which further extends with experience.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Entrance stage of Pintrest is probably the best because of the exclusivity of it. Since a user must receive an invitation, it creates excitement when they get the opportunity to join the site and set up their page. The Extension, is good but could most definitely be bettered by adding more incentives for a user to visit the website more often. Pintrest performs as promised, and functions extremely well in terms of its interface. It is very customizable, social, and user-friendly.
Pintrest in terms of the “5E” Framework:
Entice:
Pintrest entices people by linking with other social networking platforms such as Facebook, and Twitter. Using these platforms to attract people is smart because they are common websites, and their users are the ones who are most likely to utilize Pintrest. Pintrest also allows big companies to get a Pintrest board which also attracts more users.
Enter:
Pintrest is invitation based. Users can request an invite from the website itself, or have one sent from other users they know. If they request an invitation, membership is not granted instantaneously, but over a period of time. However, if an invitation is sent from a current user, membership is available right away. This creates somewhat of an exclusive platform, which in way, could help get more users. Once a user gets an invite, they create an account, which is simple and straightforward. A this point, they are given the option to link their accounts to Facebook and/or twitter
Engage:
Users are engaged by being able to use the standard “boards” that Pintrest uses as presets, or by creating custom boards. Users are free to post pictures (under given Terms&Conditions) under categories as they please. An option of “following” is given which allows users to get updates on boards of users that they follow. Users ma also “repin” pictures they choose. Optional notifications are sent when actions are made on a users account. Invitations may be sent to anyone a user wants to send one to. There is plenty of engagement available on Pintrest, it is up to the user how much engagement they wish to have with the site.
Exit:
A user can either stay logged in on Pintrest, or logout each time they use the website. Deleting a Pintrest account is also fairly simple.
Extend:
Extension is created by Pintrest by allowing linkage to Twitter and Facebook. E-mail notifications also extend the Pintrest experience. There is also a Pintrest App for the iPhone, which further extends with experience.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Entrance stage of Pintrest is probably the best because of the exclusivity of it. Since a user must receive an invitation, it creates excitement when they get the opportunity to join the site and set up their page. The Extension, is good but could most definitely be bettered by adding more incentives for a user to visit the website more often. Pintrest performs as promised, and functions extremely well in terms of its interface. It is very customizable, social, and user-friendly.
No comments:
Post a Comment