While on the topic of Service Design, I can't help but think of the best Service Design I can think of- Disney World (Orlando, Florida). What the creators and master minds of the amusement park have created, is an unforgettable experience.
So what exactly is it that draws in over 12 million people per year?
The way they have designed their service makes it desirable to many; it attracts new visitors, and keeps old visitors coming back.
For Disney, detail is key. Everything from the staff to the waffles are given thought and importance. With the largest employee base (all in one place) in the world, each employee that interacts with visitors is in character. It is their goal to drown you in the magical world they have created. The ambiance and details have visitors engrossed, and in awe at the things they see, eat, feel, and experience. Every ride, restaurant, character, and venue had is fitting and helps create this magical world. Disney puts their focus on the people who visit their park; they give individuals importance and personalize their experience despite the fact that the park is crowded. Their principles stem from the creator himself, Walt Disney, who said "You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."
Frankly, I doubt if even 0.1% Disney visitors are as discerning as Tika. They just go there to have some fun (their idea of it) and the details probably don't register in their wandering minds, thanks particularly to their short attention spans.
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